As a new business owner, you’ve just received your first credit card processing statement. Once you recover from the initial sticker-shock, you move to the next logical question: “What does all this mean, and how do I manage it?” The bad news: these statements, which contain complicated credit card processing fees that typically represent the fourth-largest expense category for a business owner, are not going away. The good news: with some basic understanding of terminology, a small business owner will be prepared to effectively manage these costs and negotiate rates, which will directly impact his/her bottom line.
For starters, it’s important to understand the four key players behind all card processing: the merchant service provider, the processor, the issuing bank, and the card associations. The merchant services provider is the company that actually sets up the business owner with equipment and the ability to process transactions. That statement with sticker-shock will come from the merchant services provider. The processor is the ‘acquiring bank’ that passes credit card information so that transactions can be approved and completed. The issuing bank, whose name is usually on the credit card, is responsible for issuing the card to the consumer. The card associations – Visa, Mastercard, American Express, and Discover – are the big boys who set the rules.
All four of these players are getting a piece of the statement fees you’re paying as a business owner. The merchant services provider passes along these fees in each statement. (Be sure to ask for sample statements when initially meeting with providers.) It’s important for business owners to recognize and control which ‘pass-along’ fees include mark-ups by the processor. The best way to manage this is to negotiate with the merchant service provider for what’s known as ‘interchange plus’ pricing. The other pricing model is ‘tiered’ or ‘bundled’. While tiered models can be effectively managed, it’s more difficult to control excessive markup rates which often do not appear in statements.
In summary, prior to choosing a merchant provider, remember to meet with three, request sample statements, choose interchange plus pricing if possible, and negotiate!